Jon Marcus, Times Higher Education
There is no shortage of entrepreneurs in southern California. But in a slumping economy, there is a lot of competition for the venture capital that fuels them.
So the Lloyd Greif Center for Entrepreneurial Studies at the University of Southern California in Los Angeles, usually deserted on a weekend, overflowed with a crowd of 350 on its annual networking Saturday, when entrepreneurs had valuable access to potential investors and prospective customers. Most of the people who attended the event had two important things in common, in addition to a desire to do business and make money.
First, most were graduates of USC’s Marshall School of Business. And second, they were living examples of the new ways in which US universities are working to engage their alumni at a time when such support is crucial.
“There has been a huge shift towards providing career services and networking opportunities to alumni, not just opportunities to meet and talk socially,” says Rae Goldsmith, vice-president for advancement resources at the Council for Advancement and Support of Education, an international professional organisation for people who work in educational alumni relations and fundraising. More…
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